We've got nutrition covered, from nose to waggly tails.

Since 2015, we've been making the fureshest, healthiest dog food right here in Australia. Our founder, Emma is on a mission to freshen up the pet food industry, challenging the status quo by being transparent about what's in your furmily's food. Our vision is for pet pawrents everywhere to be able to look into their pet's bowl and see exactly what's in their food. It's a simple, yet suprisingly audacious goal.