WHY FEED FRESH?

Their health is in your hands.

We believe that the health of your furmily is in your hands, and what you put into their bowl.

Fresh Whole Foods

We believe the healthiest choice you can make is to feed your dog fresh, minimally processed whole foods, meaning food that is as true to its original, natural form as possible. And we're not alone, from the RSPCA to leading vets around the world, they all agree choosing that whole foods will help your furmily thrive (not just survive).

Food that Looks Real

Our founder, Emma, built FurFresh on the promise of transparency and the simple belief that a pet pawrent should be able look into their pet's bowl and see exactly what was in their food. That's why our food is as minimally processed as possible and is made from real human-grade food. FurFresh food looks like real food, because IT IS real food. Now that's reFRESHingly different.

Real Meat, No Fake Flavours

Did you know that natural flavourings ≠ real food flavour. When you see 'Natural Flavour' on the back of a pack, it's lab-made flavour compounds that started from natural sources. At FurFresh, we only use real meat to add nutritiously delicious flavour to our food.

Grain Free

While our furry friends are more at home on the couch than in a den these days, a dog & cat's (especially cats!) digestive system just isn’t equipped to handle a large amount of grains. Many pet food companies choose grains as cheap fillers to keep costs down. We're determined to do things differently, and honestly. So, that's why we've chosen to make our food grain free.

Supporting Australian & NZ Produce

We support Australian & New Zealand farmers and choose Australian & NZ ingredients for our pet food. From our NZ King salmon and fresh Otago blueberries, to our Gippsland beef and west-coast Australian Sardines, we choose home-grown for our meat, fish or vegetables.

Prepared Fresh, Conveniently Freeze Dried

To preserve the integrity of our ingredients we choose to freshly prepare our healthy dog & cat food and instantly freeze dry it. This way, we lock in nutrients on the day it's made so you can know that when you serve our food to your dog & cat, it’s in peak nutritional condition, just like them.