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Our deliciously nutritious 100% human grade ingredients - yup Aussie beef is the #1 ingredient and it's single protein!
Beef, beef offal (beef kidney & beef liver), carrots, spinach, blueberries, linseeds (flax), king island kelp, calcium carbonate, vitamin supplements (A, D, E, C, K, B1, B2, B3, B5, B6, B9, B12, Biotin), trace mineral supplements - chelated (Zinc, Iron, Copper, Manganese, Iodine, Selenium), L-Carnitine, Taurine.
Typical Analysis
FD Balls, dried values (without water) | Chicken | Beef | Salmon |
Crude Protein | 36 | 28 | 28 |
Crude Fat | 10.7 | 10 | 19 |
Crude Fibre | 14.0 | 11.8 | 11.8 |
Moisture | <5.0 | <5.0 | <5.0 |
ME Kcal/kg | 4299 | 4801 | 4729 |
ME Kcal/cup | 786.5 | 902.2 | 935.0 |
FD Balls, rehydrated with water | Chicken | Beef | Salmon |
Crude Protein | 19.0 | 18.0 | 18.0 |
Crude Fat | 5.5 | 6.0 | 10.0 |
Crude Fibre | 7 | 7.0 | 7.0 |
Moisture | 40.0 | 40.0 | 40.0 |
ME Kcal/kg | 1610.0 | 1800.0 | 2000.0 |
ME Kcal/cup | 402.5 | 450.0 | 500.0 |
A note on our vitamin mix: Whilst our food would be more than nutritionally adequate, and we validate the theory of balanced over time feeding, to meet all of the nutritional requirements of commercially made pet food and to ensure that we're still exceeding the on-paper standards of AAFCO, NRC and FEDIAF when fed raw, or cooked, we need to add an amino and essential vitamin blend. We use chelated trace mineral supplements, which is a far more expensive option, but is by far the best choice. Our vitamin and amino blend is over 99% natural. Some key vitamins like D and K aren't viable in their natural form, so to ensure that those vitamins are present at a level that is required and needed, we need to add a synthetic version. Because the blend and the two vitamins represent such a small component of our overall mix, we are proud to say our daily food is 99.98% natural.