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Our Standard

We’re setting a new, fresh standard in dog food.

Our formulation philosophy is simple, really.

We take 100% human grade ingredients from the three jewels in the FurFresh crown – raw Australian meat, Australian grown vegetables and vitamins & minerals, perfectly balancing them to craft the freshest, healthiest and most nutritiously delicious food your dog has ever eaten.

And naturally, we put in all the good, healthy things dogs need and leave out the things they don’t. This means that FurFresh human grade dog food does not contain any artificial preservatives, colours or flavours. We don’t buy GMO ingredients. We are mainly grain-free and we never use any fillers or sneaky tricks to keep costs down.

It’s just honest, healthy fur baby food you’d food yourself™.

Keep reading below to find out about the 3 jewels in the FurFresh Formulation Crown.

The 3 crown jewels for perfectly balanced dog food

Fresh Raw Meat

Our fresh raw meat is never minced, so you can see exactly what’s in it.


A mixed variety to ensure your dog gets a broad range of vitamins, minerals, and textures.

Vitamins and Minerals

All our vitamins and minerals are human grade, and where possible, from natural sources.