For over 10 years we've set a reFRESHingly different standard in pet food.
Our formulation philosophy is simple.
Our formulation philosophy is simple.
Make it real! We take the freshest ingredients from the three jewels in the FurFresh crown – fresh Australian & NZ meat, Australian & NZ grown vegetables and vitamins & minerals, perfectly balancing them to craft the freshest, healthiest and most nutritiously delicious food your dog has ever eaten.
And naturally, we put in all the good, healthy things dogs need and leave out the things they don’t. This means that FurFresh food does not contain any added artificial preservatives, colours or flavours. We are grain-free and we never use any fillers or sneaky tricks to keep costs down.
It’s just honest, healthy food for your furmily made with the same quality ingredients that you’d feed yourself.
Keep reading below to find out about the 3 jewels in the FurFresh Formulation Crown.
The 3 crown jewels for perfectly balanced dog & cat food
Fresh Meat & Fish
The first jewel in the FurFresh formulation crown is fresh meat & fish. We choose only Australian or New Zealand meat & fish and choose grass-fed & finished, wild-caught & free-range for most products.
We believe that fresh is best! Our unique ThermaShield™ technology for our daily food & treats means that you get the nutrition of fresh, the safety of cooked and the convenience of dried food all in one!
Vegetables
The second jewel in the FurFresh formulation crown stands for fresh, Australian & New Zealand veggies. Our vegetables are blended and thermostatically treated to make them easier to digest without loosing valuable nutrients.
We use a mixed variety to ensure your dog & cat gets a broad range of vitamins, minerals, and textures.
Vitamins and Minerals
The third jewel in the FurFresh formulation crown stands for Vitamins & Minerals in our Daily Food products. This sets us apart from a home cooked diet, as these vitamins & minerals need to be added in just the right amounts to make sure that your dog or cat is getting all they need to be the healthiest, happiest and fureshest furmily member.
To meet all of the nutritional requirements of professionally formulated pet food, we add an amino and essential vitamin blend that is over 99% natural (some key vitamins like D and K aren't viable in their natural form). Because it represents a small component of our overall mix, we are proud to say our daily food is 99.998% natural. This is adequate to say all-natural, but we also want to make sure that you know the exact % as a mark of our commitment to transparency.