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Why raw, human grade food?

Their health is in your hands.

It’s only natural to want the best for your dog. As their humans, we have a certain responsibility to love, care and make healthy choices on their behalf.

100% Human Grade Whole Foods

The healthiest choice you can make is to feed your dog fresh and healthy whole foods.

Diced, not minced

Diced meat is better for teeth, gums and digestion as it limits gulping.

Raw, Fresh Meat

The most natural feeding option for your dog is to choose fresh, raw meat.

Grain free

A dog’s digestive system isn’t equipped to handle large amounts of grain.

Sustainable Ingredients

We support Australian farmers and choose local Australian ingredients for our dog food.

Prepared Fresh, Instantly Frozen

Our food is instantly frozen to preserve the freshest email for your fur friends.