We're setting a new, fresh standard in dog food.
Our formulation philosophy is simple, really. We take 100% human grade ingredients from the three jewels in the FurFresh crown – raw Australian meat + Australian grown veggies + vitamins & minerals, and perfectly balance them to craft the freshest, healthiest and most nutritiously delicious food your dog has ever eaten.
And naturally, we put in all the good, healthy things dogs need and leave out the things they don’t. This means that FurFresh human grade dog food does not contain any artificial preservatives, colours or flavours. We don’t buy GMO ingredients. We are mainly grain-free and we never use any fillers or sneaky tricks to keep costs down.
It’s just honest, healthy fur baby food you’d feed yourself™.
Keep reading below to find out about the 3 jewels in the FurFresh Formulation Crown.
The 3 Crown Jewels for Perfectly Balanced Dog Food
The first jewel in the FurFresh formulation crown is fresh, raw meat. We have nothing to hide, so our fresh, raw meat is never minced, so you can see exactly what’s in it. Why raw? Well, we’ve done countless hours of research and spoken with leading veterinarians and animal nutritionists to understand that the best, healthiest and most natural way to consume meat for dogs is in its raw form. If your dog was in the wild, would they cook their meat?
The second jewel in the FurFresh formulation crown stands for fresh, Australian veggies. Our Australian vegetables are quickly blanched first to mirror the natural digestion process of wild prey animals. Simply put, blanching first makes it easier for your fur baby to digest, without cooking them to the point of lost nutrients. We use a mixed variety to ensure your dog gets a broad range of vitamins, minerals, and textures.
The third jewel in the FurFresh formulation crown stands for Vitamins & Minerals. This sets us apart from a home cooked diet, as these vitamins & minerals need to be added in just the right amounts to make sure that your fur baby is getting the essential vitamins & minerals they need to be the healthiest, happiest and fureshest pup in the park. Unlike some others, all our Vitamins & Minerals are human grade, and where possible from natural sources like Fish oil and Rosemary extract, so you know that you’re feeding your fur baby food you’d feed yourself.